It is no wonder that the first position in App Store Search guarantees the best TTR. the average conversion of the first 10 positions in the App Store search.how App Store search positions favor downloads and further exploration of an app.We analyzed hundreds of tests in different categories to identify : Nevertheless, the SplitMetrics team decided to put some clarity into this issue and prepared benchmarks of a tap-through rate in the App Store Search. Unfortunately, each category, each app, each case are highly individual and there is no golden standard to take cues from. App publishers always wonder what is a good tap-through rate in the App Store Search in order to get their bearings and understand whether the current state of things calls for immediate improvements.
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